By Matt

Daniel Rose

What will you be doing at Union St?

At the moment I work from home, which can be quite solitary, so I’m hoping to work from union st a few days each week in order to work in a bit of a livelier environment! I am a qualitative research director for an independent market research agency.

How did you get into this area of work?

After graduating I answered an ad in the paper from trendy sounding company that was looking for a grad to join them to ‘research young people and help brands understand them better’. I didn’t really know what I wanted to do with my life and that sounded like it could be a laugh and relatively interesting. So I applied, got the job, and 13 years later I’m still there

What do you enjoy most about your work?

Strategic problem solving…my job involves asking people their opinions on things, or sometimes simply observing the way they behave, and then using the ‘data’ we collect to generate hypotheses and make recommendations for how brands should communicate, behave or innovate in order to best meet the needs of their customers. It’s complicated at times but ultimately very satisfying when you reach the ‘answer’ you’ve been looking for

What type of individuals / organisations are you looking to work with in the future?

Anyone and everyone really. In my work we are always collaborating with people from all sorts of disciplines – often the best answers come when you explore a problem from multiple perspectives, so I’m interesting in meeting people from all walks of life

What are you looking to get out of Union St?

A fun, dynamic working environment and the opportunity to meet new people – I’m new to Sheffield and need friends, so come and talk to me!!